Challenges / Customer story
NatWest Group · Go!23 · 2023
How NatWest Group got 17,000+ colleagues moving with Go!23
Earlier step challenges at NatWest Group left out colleagues who don't walk for sport. Go!23, a team challenge on GoJoe hosted by former England footballer Jill Scott MBE, brought in more than 17,000 colleagues across 40+ activity types, with content and support built around it.
El reto
A culture of health that included everyone
NatWest Group, a global business with around 60,000 colleagues, wanted to build a culture of health and fitness across its workforce.
Previous step challenges fell short. Colleagues who couldn't, or didn't want to, focus on steps were sidelined, and participation split between the already active and everyone else.
La solución
Go!23: activities, not just steps
GoJoe weights and processes every activity automatically, so anyone can take part on equal terms. That made Go!23 possible: a team-based virtual activity challenge built for NatWest Group.
More than 17,000 colleagues took part across 40+ sports and activities, each weighted to level the playing field. Around the challenge, GoJoe ran services, webinars, workouts and content across four pillars: Move, Fuel, Rest and Feel.
This is really different because it's something for everyone. It's so inclusive, and focuses on physical, mental and social wellbeing. Your whole wellbeing.
Alison RoseFormer CEO, NatWest GroupHow it worked
The Go!23 basics
Exercise alone, never on your own
Colleagues created or joined teams of up to seven, so every workout counted toward something shared.
More than the leaderboard
Go!23 was about teamwork, encouragement and mutual motivation. Every point counted, whether someone was an everyday walker or an elite athlete.
Prizes along the way
Awards, prizes and incentives rewarded taking part, not just topping the standings, and kept colleagues connected across the globe.
Weighted points for 40+ activities
Each activity earned points weighted automatically, so an 18-year-old fitness fan and a 70-year-old dog walker had an equal chance to help their team.
Behind the scenes
What made Go!23 work
Planning and execution
A dedicated team across internal and external stakeholders, from comms to HR, met in weekly sprint calls to keep everyone aligned on one delivery plan.
Compromiso temprano
GoJoe briefed NatWest Group's wellbeing champions early, pre-releasing communications and hosting a virtual session for 2,000 champions to build momentum before launch.
A high-profile host
Former England footballer Jill Scott MBE hosted the challenge, and colleagues could apply for a place on Jill's team.
Kick-off ceremony
Go!23 launched at NatWest Group's HQ with the CEO, Jill Scott MBE and GoJoe's co-founders, live-streamed to the global workforce.
One place for support
Live workouts, one-to-one consultations, nutrition support and ambassadors across every pillar, available for a one-off event or all year round.
Temas semanales
Weekly themes and prizes kept the momentum going and the community together from the first day to the last.
Los resultados
Go!23 in numbers
Go!23 was the way in for NatWest Group colleagues. In 2024 NatWest Group moved to year-round access to GoJoe and followed up with Go!24 around its Team GB partnership.
In their words
What colleagues said
"Thank you GoJoe team for hosting this event for all of us. Truly a success and we have thoroughly enjoyed it. Best two weeks of my life."
"Loving GoJoe, it's helping me make much more positive decisions."
"Doing Go!23 with my daughter, been fantastic to get out together this morning."
"I have loved the first week of Go!23. I've tripled my average activity levels, spent more time outdoors, even dusted off my dumbbells after several months!"
"Really feeling the benefits of getting out and about and meeting new people around where I live, and getting a bit of sunshine in too!"
"Can we keep GoJoe switched on? We want to use this in our sub-team going forward and the content is really great."
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